Brad Novak (aka New Blood Pop) hails from Auckland, New Zealand. An urban pop artist with a cutting edge body of work, his style sits sharply at the nexus between fine art and street art.

Novak uses popular culture, specifically the depiction of celebrities from the hyper-inflated world of American stardom. Icons such as Harrison Ford and Marilyn Monroe inhabit his creations. Their iconography underpinned by the use of repetitive images of fellow superstars, such as Carrie Fisher and Christopher Reeve.